Our client, a Canadian Power Utility, sought to leverage its Fiber assets to create a new type of Fiber-based network provider.

Mattcla Group Inc is working closely with the Client's C- Suite to build and execute the Market Assessment, Go-To-Market, and Brand for the new organization in 2022. 

• Market Assessment, Competitive scan, and Product Strategy
• GTM and Revenue Plan leadership and execution
• Brand ideation, strategy, and agency engagement
• Building and implementing a world-class sales, marketing, and Client Success Team from scratch, and supported by a digital toolset, to ensure a differentiated client experience like no other in the Canadian Market.